White Papers

• Brand Development, Branding and Internal Adoption: Partners for Long-Term Business Success
  By Jeff Cohn, President and CEO, Cohn Marketing (76KB PDF)
  
  
• The Changing Face of Hispanics - Middle Class and Affluent
  Developed by Veronica Figoli Fleischer, Cohn Marketing Director of Multicultural Initiatives and Elizabeth Suárez, Hispanic Marketing Consultant (98KB PDF)