OUR PEOPLE

The Team

Please meet the team of marketing and creative professionals that make up Cohn Marketing:

Jeff Cohn

CEO and Chief Brand Strategist
Responsible for overseeing all client relationships, branding initiatives, marketing strategy, creative services, and agency management.

More than 20 years of marketing experience
Nationally recognized speaker, marketing award competition judge and consultant on marketing and branding
Combination of corporate and agency experience
Started CM in 2000
BA Vanderbilt University, MBA Loyola University
S.C.M.D. (Senior Certified Marketing Director), International Council of Shopping Centers and MAXI Awards Judge 1998-2007

Public Relations

Robin Lybarger

Public Relations Director
Manages the media relations needs for CM clients.

Over ten years of experience in the Public Relations and Marketing field
Developed stories and placements in major local, regional and national consumer and trade publications including USA Today, The Washington Post, The Chicago Tribune, Nation's Restaurant News and many others
BA Communications, University of Colorado

Kate Horsch

Senior Public Relations Account Executive

More than six years of experience leading award-winning public relations campaigns
Industry expertise includes financial services, manufacturing, real estate, retail and technology
MS, Integrated Marketing Communications, Northwestern University and BA, Mass Communications and Spanish, University of Denver

Kay Jarvis

Public Relations Account Executive
Responsible for helping create and implement public relations strategies and tactics that meet client's business objectives.

More than 20 years experience as a newspaper editor and page designer
More than 15 years experience planning, guiding and executing specialty publications including those focused on fashion, food and tourism
BS, Texas A&M University

Lisa Wieting

Public Relations Account Executive
Works with the PR Director on managing the media relations for CM clients.

Over three years of experience in the public relations field
Prior experience in college and professional sports marketing
BS, University of Nebraska - Lincoln

Client Services

Cindy Jennings

Director of Client Service
Oversees client relationships to ensure that client needs are being met and provides overall client strategy.

Over 13 years of experience in marketing and advertising
Has built a foundation of experience across the hospitality and tourism, real estate development and hi-tech software industries and has worked for companies such as Frontier Airlines, Summerlin and RegOnline
Understands business objectives and how to practically and effectively apply marketing strategy and techniques
BS in Hotel/Business Administration, University of Nevada - Las Vegas
Masters Candidate, Natural Resources Law Studies, University of Denver

Alison Schuller

Senior Account Director
Ensures goals are on target and objectives are being met for marketing clients.

More than 12 years of marketing, advertising and PR experience
Strong account planning background in real estate and community development
Former accounts include Richmond American Homes, Boston Market and Coors Brewing Company
BS, University of Colorado

Karen Johnson

Account Director
Manages key CM accounts based out of Washington D.C. metro area.

More than 20 years of shopping center marketing and client management experience
Specifically works on major shopping center programs and client relationships at CM
Mass Communications, Essex College, MD
C.M.D. (Certified Marketing Director), International Council of Shopping Centers

Molly Morrow

Account Director
Oversees CM client programs and ensures client expectations for results are met and exceeded.

Over seven years of marketing and advertising services experience
Specialist in retail, shopping center/commercial real estate, destination categories at CM
Supports CM's creative department with photographic program planning, styling and copywriting responsibilities
BS, University of Texas at Austin

Aubryn Thompson

Project Facilitator
Aubryn is responsible for delivering the most out of every project for Cohn Marketing's clients, from ensuring accurate estimates to confirming on-time delivery of materials.

Over four years experience in the marketing field
Broad diversity of experience in business and program development, staff management, marketing, event planning and communications.
BA, University of Maryland – College Park

Nate Hovan

Account Coordinator/Traffic Manager
Works with both Client Services and the Creative Department to ensure proper scheduling, communication and completion of client projects.

Four years experience in coordinating a high-volume of projects, handling the flow and all aspects of projects from opening to close
Experience developing and implementing more efficient project flow
BBA, Western Michigan University

Creative/Interactive

Melissa Edwards

Design Director
Responsible for driving brand development and management of creative services.

More than twenty years of advertising experience with marquee accounts such as Old Chicago/Rock Bottom Restaurant Group, Rockies Brewing Company, Sandals Resorts, The Florida Keys and Key West, and The Winter Park Ski Resort
Recognized for her work in print and identity design including a mention in Print Magazine’s “Best of Logo and Letterhead Design”
Associates Degree, Graphic Design, The Art Institute of Fort Lauderdale

Teri Springer

Senior Art Director/Designer
Responsible for the design and direction of creative services.

More than 18 years in advertising and graphic design
Industry expertise includes financial services, travel and tourism, publishing and healthcare
Associates Degree, Graphic Design, Art Institute of Colorado

Jill Divis

Graphic Designer
Responsible for graphic design and production services.

Proven ability to manage projects from concept through production
Experience in concept and brand design for real estate companies including the development of logos and collateral
BFA, University of Kansas

Lauren Geisler

Production Assistant
Responsible for day-to-day production services.

Strengths include well-rounded arts and visual background including creative ad design, photography and online media
Magazine ad design experience with VeloNews and Inside Triathlon
BS, University of Colorado

Luke Van Deman

Interactive and Online Brand Designer
Responsible for the development and execution of interactive and online initiatives.

More than eight years of online and interactive experience including ownership of Web design business - Qua Communications.
BA, Creative Writing and Technology, Art and Media, University of Colorado

MultiCultural Marketing

Veronica Figoli Fleischer

Director of Multicultural Initiatives
Provides clients with key ethnic insights and strategies.

Bilingual and multicultural strategist with over 7 years of experience in marketing and business
Prior experience in creative and media strategy, branding and multicultural consulting
Has worked in entertainment, retail, healthcare and non-profit organizations in the U.S. and Latin America
BS, Business Administration - Universidad Metropolitana, Caracas, Venezuela
MBA, e-Business Management and Marketing - Kennesaw State University

Alejandra Mesta

Multicultural Account Coordinator
Works with Director of Multicultural Initiatives on providing clients with key ethnic insights and strategies.

Bilingual with international marketing experience at Televisa Licensed Products, the agent for Nickelodeon, Alliance Atlantis and DIC Entertainment located in Mexico City
Prior experience in development of brand image, design and guidelines
BS, Universidad Panamericana - Mexico City

New Business Development

Rachelle Folsom

Director of New Business Development
Responsible for generating new business for the agency.

More than 15 years of business development, marketing and sales experience
Industry expertise includes art, architecture, design, luxury residential and hospitality
BA, Marketing, Texas A&M University

Partnership Marketing/Sponsorship Development

Julie LaBenz

Director of Partnership Marketing
Leads new business activities focused on integrated marketing partnerships and sponsorship opportunities with new and existing clients.

More than 18 years of marketing experience
10 years in partnership marketing
Created one of the first sponsorship development projects in the real estate industry
BA, MBA Arizona State University
C.M.D., International Council of Shopping Centers

Administration

Karen Williams

Accountant and Office Administrator

Former business owner focusing on creating computer software solutions for her clients
BS, Emory University
M.Ed, Memphis State University


APPROACH PEOPLE SERVICES CASE STUDIES WHITE PAPERS + PRESENTATIONS CLIENTS NEWS + PR GREEN MARKETING EMPLOYMENT LOCATION CONTACT US CASE STUDIES Generating PR buzz with a one-of-a-kind publicity event. → Creating a Brand using integrated on and offline communications. → Revamping Marketing/PR strategy for Puerto Rico portfolio of 15 malls and shopping centers. →	OUR PEOPLE The Team Please meet the team of marketing and creative professionals that make up Cohn Marketing: Jeff Cohn CEO and Chief Brand Strategist Responsible for overseeing all client relationships, branding initiatives, marketing strategy, creative services, and agency management. More than 20 years of marketing experience Nationally recognized speaker, marketing award competition judge and consultant on marketing and branding Combination of corporate and agency experience Started CM in 2000 BA Vanderbilt University, MBA Loyola University S.C.M.D. (Senior Certified Marketing Director), International Council of Shopping Centers and MAXI Awards Judge 1998-2007 Public Relations Robin Lybarger Public Relations Director Manages the media relations needs for CM clients. Over ten years of experience in the Public Relations and Marketing field Developed stories and placements in major local, regional and national consumer and trade publications including USA Today, The Washington Post, The Chicago Tribune, Nation's Restaurant News and many others BA Communications, University of Colorado Kate Horsch Senior Public Relations Account Executive Responsible for the development and execution of public relations initiatives for clients including strategic planning, media relations, crisis communications and results tracking. More than six years of experience leading award-winning public relations campaigns Industry expertise includes financial services, manufacturing, real estate, retail and technology MS, Integrated Marketing Communications, Northwestern University and BA, Mass Communications and Spanish, University of Denver Kay Jarvis Public Relations Account Executive Responsible for helping create and implement public relations strategies and tactics that meet client's business objectives. More than 20 years experience as a newspaper editor and page designer More than 15 years experience planning, guiding and executing specialty publications including those focused on fashion, food and tourism BS, Texas A&M University Lisa Wieting Public Relations Account Executive Works with the PR Director on managing the media relations for CM clients. Over three years of experience in the public relations field Prior experience in college and professional sports marketing BS, University of Nebraska - Lincoln Client Services Cindy Jennings Director of Client Service Oversees client relationships to ensure that client needs are being met and provides overall client strategy. Over 13 years of experience in marketing and advertising Has built a foundation of experience across the hospitality and tourism, real estate development and hi-tech software industries and has worked for companies such as Frontier Airlines, Summerlin and RegOnline Understands business objectives and how to practically and effectively apply marketing strategy and techniques BS in Hotel/Business Administration, University of Nevada - Las Vegas Masters Candidate, Natural Resources Law Studies, University of Denver Alison Schuller Senior Account Director Ensures goals are on target and objectives are being met for marketing clients. More than 12 years of marketing, advertising and PR experience Strong account planning background in real estate and community development Former accounts include Richmond American Homes, Boston Market and Coors Brewing Company BS, University of Colorado Karen Johnson Account Director Manages key CM accounts based out of Washington D.C. metro area. More than 20 years of shopping center marketing and client management experience Specifically works on major shopping center programs and client relationships at CM Mass Communications, Essex College, MD C.M.D. (Certified Marketing Director), International Council of Shopping Centers Molly Morrow Account Director Oversees CM client programs and ensures client expectations for results are met and exceeded. Over seven years of marketing and advertising services experience Specialist in retail, shopping center/commercial real estate, destination categories at CM Supports CM's creative department with photographic program planning, styling and copywriting responsibilities BS, University of Texas at Austin Aubryn Thompson Project Facilitator Aubryn is responsible for delivering the most out of every project for Cohn Marketing's clients, from ensuring accurate estimates to confirming on-time delivery of materials. Over four years experience in the marketing field Broad diversity of experience in business and program development, staff management, marketing, event planning and communications. BA, University of Maryland – College Park Nate Hovan Account Coordinator/Traffic Manager Works with both Client Services and the Creative Department to ensure proper scheduling, communication and completion of client projects. Four years experience in coordinating a high-volume of projects, handling the flow and all aspects of projects from opening to close Experience developing and implementing more efficient project flow BBA, Western Michigan University Creative/Interactive Melissa Edwards Design Director Responsible for driving brand development and management of creative services. More than twenty years of advertising experience with marquee accounts such as Old Chicago/Rock Bottom Restaurant Group, Rockies Brewing Company, Sandals Resorts, The Florida Keys and Key West, and The Winter Park Ski Resort Recognized for her work in print and identity design including a mention in Print Magazine’s “Best of Logo and Letterhead Design” Associates Degree, Graphic Design, The Art Institute of Fort Lauderdale Teri Springer Senior Art Director/Designer Responsible for the design and direction of creative services. More than 18 years in advertising and graphic design Industry expertise includes financial services, travel and tourism, publishing and healthcare Associates Degree, Graphic Design, Art Institute of Colorado Jill Divis Graphic Designer Responsible for graphic design and production services. Proven ability to manage projects from concept through production Experience in concept and brand design for real estate companies including the development of logos and collateral BFA, University of Kansas Lauren Geisler Production Assistant Responsible for day-to-day production services. Strengths include well-rounded arts and visual background including creative ad design, photography and online media Magazine ad design experience with VeloNews and Inside Triathlon BS, University of Colorado Luke Van Deman Interactive and Online Brand Designer Responsible for the development and execution of interactive and online initiatives. More than eight years of online and interactive experience including ownership of Web design business - Qua Communications. BA, Creative Writing and Technology, Art and Media, University of Colorado MultiCultural Marketing Veronica Figoli Fleischer Director of Multicultural Initiatives Provides clients with key ethnic insights and strategies. Bilingual and multicultural strategist with over 7 years of experience in marketing and business Prior experience in creative and media strategy, branding and multicultural consulting Has worked in entertainment, retail, healthcare and non-profit organizations in the U.S. and Latin America BS, Business Administration - Universidad Metropolitana, Caracas, Venezuela MBA, e-Business Management and Marketing - Kennesaw State University Alejandra Mesta Multicultural Account Coordinator Works with Director of Multicultural Initiatives on providing clients with key ethnic insights and strategies. Bilingual with international marketing experience at Televisa Licensed Products, the agent for Nickelodeon, Alliance Atlantis and DIC Entertainment located in Mexico City Prior experience in development of brand image, design and guidelines BS, Universidad Panamericana - Mexico City New Business Development Rachelle Folsom Director of New Business Development Responsible for generating new business for the agency. More than 15 years of business development, marketing and sales experience Industry expertise includes art, architecture, design, luxury residential and hospitality BA, Marketing, Texas A&M University Partnership Marketing/Sponsorship Development Julie LaBenz Director of Partnership Marketing Leads new business activities focused on integrated marketing partnerships and sponsorship opportunities with new and existing clients. More than 18 years of marketing experience 10 years in partnership marketing Created one of the first sponsorship development projects in the real estate industry BA, MBA Arizona State University C.M.D., International Council of Shopping Centers Administration Karen Williams Accountant and Office Administrator Former business owner focusing on creating computer software solutions for her clients BS, Emory University M.Ed, Memphis State University
©2008 Cohn Marketing. All rights reserved. Fri, 09 May 2008 18:23:15 -0600 (MDT)

CASE STUDIES