CASE STUDY
General Growth Properties, Inc. (Creative)
One brand for tourism, worldwide.
CREATIVE
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Once the initial piece, a binder cover, was created, all other elements carried forward the same look and feel. These business to business communications delivered a consistent brand and message to the target market. By establishing the look and feel first, CM was able to quickly roll out all of the 40 program elements and meet the client's timeline and budget.
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