CASE STUDY

Aspen Grove - Bow Wow Vows (Public Relations)

Generating PR buzz with a one-of-a-kind publicity event.

PUBLIC RELATIONS

Bow Wow Vows was a huge success. The event set the Guinness Book of World Records for mass dog weddings. The PR component exceeded all expectations. Every major media outlet in Denver covered Bow Wow Vows. The story also received extensive play nationally and internationally, with a total publicity value of more than $7 million.
Strategy + Branding Creative PR Web
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