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Senior Account Director Debbie Berschling is in the hot seat this week on the latest blog – check out  Alone With COHN.

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COHN Goes Back to School with Charter School Capital 

COHN 08.30.12 public relations

With back-to-school season in full swing, COHN is kicking off the fall semester with an exciting new partner who supports high quality education. Charter School Capital, which provides charter schools with flexible working capital financing options, has tapped COHN to provide strategic national public relations and thought leadership support, as well as digital marketing campaign strategy and support, to help ensure charter school’s focus on what they do best – educate their students. “COHN has always been very committed to helping the communities we serve, and we’re thrilled to partner with a company that is dedicated […]

PR is larger than communications

COHN 08.08.12 Do it public relations

Earlier today, I started writing a blog about how company culture can affect PR. But after a severe case of Writer’s Block (and the subsequent blinking word cursor) hypnotized me into deep meditation, I decided my perspective on this issue is actually much larger than just company culture. My new position: Today’s PR professionals need to be thinking bigger than simply communicating news. When I first started at COHN two years ago, I wrote a verbose blog that attempted to define today’s public relations, and I claimed that PR acts as an organization’s voice. Consider this […]

Alone with COHN: Jason Michael

COHN 08.01.12 Alone_with_COHN_Jason news

In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. Look for Alone with COHN on the 1st Wednesday of every month, and we hope you enjoy it! Name: Jason Michael Title: Senior Public Relations Strategist Years at COHN: 6 months 1.) I know you’re not much of a traveller, but where is your favorite place on Earth?  I’m not much of a traveler but, despite that pretentious claim, I’ve […]

COHN Lands National Pure Barre Account

COHN 06.28.12 chair color horizontal news

We are very excited to announce that COHN has been chosen to provide ongoing marketing and public relations support for Pure Barre, one of the fastest growing fitness companies in the country. COHN will leverage its expansive national media experience to help support the Denver-based Pure Barre in its 2012 marketing initiatives and franchise expansion. “COHN’s public relations portfolio continues to reach new heights, and introducing Pure Barre as a new vertical within our company is a milestone we’re incredibly proud to announce,” said Jeff Cohn, president and CEO of COHN. “We have always strategically […]

Confessions from ICSC’s RECon 2012 Technology & Social Media Pavilion

COHN 05.30.12 DSC00781 social media

For the second consecutive year, COHN designed, conceived and hosted ICSC’s Technology and Social Media Pavilion at RECon 2012 in Las Vegas, the largest retail real estate convention in the world. COHN socialites CJ Powell and Lisa Wieting share insights and observations gathered from this year’s pavilion about the state of digital and social media within the retail real estate industry: Mobile domination. The highlight of this year’s booth was most definitely DDR’s geo-fence program—ValuText. Combining location-based text delivery with real-time relevant offers was a big hit within the industry. DDR hosted a sidebar program—ValuText@RECon—to […]

COHN recognized with Hermes Creative Award for ICSC Social Media Pavilion

COHN 05.14.12 social media

The good news keeps coming! Late last week, COHN was recognized with a Hermes Creative Award for its work with the International Council of Shopping Centers (ICSC) and the Social Media Pavilion. COHN won gold with ICSC in the “Social Media” category. This is a great accomplishment for the COHN team, as the Hermes Awards is one of the most prestigious and reputable creative competitions in the world. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come […]

COHN Takes Home Several BMA Colorado Awards

COHN 05.10.12 news

It’s that time of the year in Colorado again, when industry organizations call for entries and agencies put together submissions for those fun awards ceremonies. Last Friday, the COHN team attended the annual Colorado BMA Gold Key Awards at the Denver Arts Museum, a perfect venue to showcase Colorado’s premier business-to-business marketing efforts, and we had a great time! COHN was awarded a Gold Key and two Silver Keys at the event, and we are very proud to accept BMA’s recognition. COHN won gold for its entry “COHN Trains A Global Industry On Social Media,” […]

COHN Digital Five: 5/4/2012

COHN 05.04.12 digital

Clickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or […]

COHN Digital Five: 4/13/2012

COHN 04.13.12 digital

Welcome to the first edition of COHN Digital Nickel, 5 stories, 5 minutes a piece, delivered on the 5th day of the week. Corny? We know Retailers Need to Think Mobile First – http://www.mobilemarketer.com/cms/news/strategy/12572.html Highlights: At the Results 2012 Mobile discussion, several mobile execs talked about the need for retailers to think about their mobile experience first, and then back those learnings into their desktop experience. Why we think it matters: At COHN, we have usually thought desktop first and then iterated into mobile. It presents some interesting arguments to think in the reverse, and develop […]

Good news—We’re hiring!

COHN 04.11.12 news

The COHN Digital Team is growing. We’re looking to hire an up-and-coming web developer, with solid front-end and back-end coding skills. Do you know someone who fits that description? Check out the COHN Careers page for more information on our job opening, and be sure to tell your friends and family!

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