Making the decision on an agency partner is a critical one for your business and organization. We recognize this importance. Therefore, we want to clearly communicate to you our philosophy on marketing and creative services which will become visible throughout this site in our past assignments and case studies.

• Everything in marketing and branding starts with strategy. You have to know who your target customers are, what motivates their behavior, and how to create messages they will hear.
  
  
• Brand consistency builds visibility. The more an organization is consistent with its communications through its creative, the more the customer will understand and react to the marketing communications.
  
  
• Creative should break through the clutter with a clear and direct message. We do not buy into the theory that edgy creative equals effective creative. Your integrated marketing communications program has to be strategic and well thought out, intriguing, appealing, and motivating. Most importantly, it needs to create results.
  
  
• We will never waste a client's budget for overvalued media or creative solutions. We strive to be good stewards of the client's budget. Super Bowl style ads and media buys are not recommended.
  
  
• Our job is to help you meet and exceed your business and organizational objectives from sales to profits. We strive to do this with long term relationships. Everything else, like awards and agency acclaim, is a bonus.
  
  
• We strive to build brands and to put them into action. Our fundamental job is to cause the phone to ring, to put heads in beds, butts in seats, and get the cash register ringing or the website clicking. It's not enough to build a brand and image for your company--marketing and advertising should cause action from the target market. This is rooted in the marketing plan and in the call to action presented in communications.
  
  
• Client/Agency long-term partnerships create results. We don't know your business like you do, but we have a perspective you don't have. So we share ideas and discuss everything...together. That's how great marketing and advertising come to life. We give choices. We will never come in with just one idea. We like to give our clients choice and freedom to make changes without getting defensive or argumentative. We facilitate the marketing program but we never claim to have all the answers.
  
  

Target Industries: Local, Regional and National In Scope

We are happy to talk with any prospective client that believes we have the right stuff to help them grow their business and brand. Our processes really don't change. However, there are some core industries and client types that we focus on as a company. Perhaps your company will fit right in.

Commercial Real Estate Development
and Management/Shopping Center Marketing

Why: Agency President and CEO worked in this industry for over 17 years. He is an annual judge of the International Council of Shopping Centers Maxi Awards and a speaker within the industry. CMG was recently named Agency of Record for Develpers Diversified Realty's Specialty Center Group (DDR is the 3rd largest real estate company in the U.S.A.)

Retail/Consumer Marketing

Why: Significant experience throughout Cohn Marketing's team and as a company helping retail and consumer marketing clients reach their market. CMG has helped Plastic Surgery Practices, Downtown organizations, BIDs, and retailers to help build their business. See our client list for more.

Destination/Tour and Travel/Resort

Why: Deep experience in these industries within our core team and with clients, including General Growth Properties Tourism Brand and Frontier Airlines. CM created the shopping center industry's first coordinated tourism initiative for The Rouse Company.

Emerging and Growth Oriented B to B Firms

Why: CMG has demonstrated abilities in helping companies grow. For example, see the case study on Mont Blanc Gourmet, a provider of specialty syrups and beverage mixes. Since working with MB, the company has surged and is now regularly listed on the INC 500 list of America's fastest growing companies. Not a big agency nor a small one, CMG is able to handle all marketing services for emerging companies that may lack internal marketing staffing.

Franchise and Channel Marketing Companies

Why: With a depth of staff experience in these markets and with direct clients working under this business structure, CMG has the understanding to help national franchise organizations build their relationship and sales with franchisees and licensees. One of our Account Directors handled several significant channel marketing initiatives including an online marketing program, lead distribution and a loyalty/reward program.